Workday is a cloud-based enterprise software that specializes in human capital management, financial management, and analytics applications to help organizations simplify and streamline their business operations.
Collect detailed information from clients to create a formal customer record.
Allow users to request product demos or free trials, signaling strong buying intent.
Collect emails and consent for marketing communication via newsletters and announcements.
Test different subject lines, layouts, or call-to-actions to optimize marketing effectiveness.